“We are exporting to more than 20 countries”
While the science of Ayurveda has always been revered in India, it is now fast becoming a part of the global health lexicon. And not to say home-grown Ayurveda companies like Adara Ayurveda have been amongst the leading agents of change. Nikhil Pradeep, Director, Adara Ayurveda takes The Dollar Business through the company’s origins and future expansion plans.
TDB: Could you tell us about the origins of the brand? What was the inspiration behind developing a brand based on Ayurveda?